CAREER PROFILE (2004-TODAY)
I am a marketing leader with expertise in content storytelling & the creator economy, founder of a mixed media studio, director & producer, multi-channel strategist, creator community builder and entrepreneur.
My 20+ year professional life spans Fortune 500 brands, global agencies & startups, focusing on new ways of connecting with an audience, leading marketing strategy, campaign management, multi-channel storytelling (owned, social, CRM, experiential, paid), editorial strategy & channel development (YouTube/podcast/social/newsletter), creative ideation & direction, digital media production (commercial, experiential, podcasting, livestreaming), and brand/artist/creator partnerships.
As a founder of Studio 368 - a creator community-powered creative agency, mixed-use digital media studio and community hub - I have worn just about every "hat" out there, understand the details important to running a business and take pride in the brand, @368, conceived and built to help the creative community.
- Brand Storytelling
- Channel Strategy
- RFP Management
- Marketing Brief Development
- Creative Ideation & Presentation
- Digital Media & Social Platforms
- Content Strategy, Direction, Production (Pre + Post) & Distribution
- Team Organization Structure
- Creator & Talent Engagement
- Partnership Engagement & Strategy
- Integrated Campaign Management
- Experiential Design
- Partnership Pipeline Management
CAREER PROFILE (2004-TODAY)
Most recently, I have spent the better part of the past decade working side-by-side with creators, both emerging and top creators - bringing together a vibrant creative community, building a support system, bridging partners with storytellers and helping creators, artists & creative professionals grow.
I believe in doing work that accomplishes objectives and always maintaining integrity and authenticity, ultimately leading to projects that everyone involved is proud of.
CAREER HIGHLIGHTS
- Studio 368 (2018-2024) // A first-ever creator community-powered creative agency, creative studio & NYC creator residence (WTF is 368? Link)
- Samsung (2016) // Building Samsung USA's brand & content strategy powered by creator culture (77th Academy Awards commercial)
- Samsung (2017) // Samsung Mobile Product Launch, Lincoln Center "Creators Unpacked" with Spike Jonze, Casey Neistat, Tracy Morgan, Larry Wilmore, Shantell Martin & Max Joseph (Link)
- Adage Media Maven Award (2009) // OMD, Director of Innovations Group, Ignition Factory (Link)
- Adweek Media All Star (2010) // OMD, Director of Innovation Group, Ignition Factory (Link)
- PepsiCo, Incubator (2010) // Launching an innovation incubator program called PepsiCo10 (Link)
- Edelman Digital NYC (2012) // Building the social platforms & content team for Samsung Mobile, growing to nearly 30% of the NYC office business
STUDIO 368 (2018-2024)
Led by myself and co-founded with Casey Neistat, Studio 368 (@368) served as a digital media hub for NYC creators from 2018 to 2024 -- a mixed use creative studio, production company, community work space & residence, content agency, performance space, gallery and cafe. The mission of 368: help creative people reach their goals, connect with each other, collaborate, be inspired and grow.
STUDIO 368 CONTINUED...
We differentiated ourselves from other new media studios with our innovative business model enabled by a curated creative community and our inclusive nature. We welcomed a variety of creators of different niches and skill sets, facilitating the production of their work at no cost to them, as well as providing the community with employment opportunities either directly throug
STUDIO 368 RESIDENTS
368 RESIDENTS PROJECT, GOPRO, "❤️ NYC"
Made by 368 Creative Residents as part of @gopro NYC Summit & Festival (2023).
A-Z
@arobinsonfilms, @carolrizzotto, @donovanhoward_, @gabeolivero, @gabriel.desanti, @godspeed.nyc, @jackycoyne, @kabouni, @khalildaterra, @marissameizz, @morriscornbread, @pleaselookatmyas, @shindelverse, @thezillions, @mickeyrobertsart
Creative Direction
Paul Leys, @pwleys
Creative Community Collaborations
BRAND WORK
